A marketing strategy for a construction company includes all the marketing aims and goals that the company wants to achieve. Residential building means a building in which sleeping accommodation is provided for normal residential purposes, with or without cooking or dining facilities, and includes one or more family dwellings, lodging or boarding houses, hostels, dormitories, apartment houses, flats and private garages of such buildings.In this paper, customer is considered as a project owner or a general contractor in case of subcontracts in contrast of wider perspective, whereby customer includes: the co-contractors and partners, project director, project team members, contractors and subcontractors, vendors and suppliers